Search Engine Optimization

Every day, millions will use search engines to find products or services. 90% of those people will click links on the first page of the natural search results. Is your site on that first page? Are your competitors?

That's why we're here: to get you on the first page so you can experience a flood of new - buying - visitors to your site. Our search engine optimization (SEO) services are based on years of research and experience, and we continue to improve our techniques and tools to stay ahead of each and every change in the search engines. Our SEO experts will position your site where it can generate the kind of traffic that will convert to paying customers. Our SEO strategies are based on 4 primary SEO services:

Keyword Research & Recommendations

Our SEO services start with putting together an initial keyword opportunity list your target audience uses when searching for your products or services. Once this is done, the keyword list is vetted. The keyword list is filtered based on relevance and competitiveness (Analyzing your competition's online strengths and weaknesses can reveal opportunities for you). It is a crucial step of the optimization process. You have to reach the right audience to generate a high return on investment. Choosing the right keywords is often the difference between getting found in search and not getting found. We can help you choose the best keywords based on a keyword's search volume and relevance to the content on your website. Carefully targeting your campaign from the start will lead to greater success down the road.

On-Page Optimization

On-page optimization is a critical but often overlooked aspect of SEO. There are two things you must do when it comes to on-page optimization. One, pick the best keywords around which to base each of your pages. Second, make it as clear as possible to the search engines that your page is relevant to those keywords. A winning content strategy is extremely important to your online success. Search engines index new and unique content, which means there is a lot of SEO value to optimize your web copy. However, the final product needs to be more than just content for search engines. Good copywriting will not only help to increase your rankings, but aids in converting your visitors to paying customers. Our writers produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users.

Link Building Strategy

Building relevant links from other high SEO authority websites is the most critical part of the SEO process. We employ a wide range of methods and techniques to attract valuable links, and the right links, to build your natural SEO rankings. Some of those techniques include quality content, directories, outreach, giveaways, guest blogging and using your community or customers. Relevant, high-quality links are one of the most important factors in determining how well your website will rank in the search engines. Building relevant links from other websites is an intricate process that requires time and patience.

Reporting and On-going SEO Improvements

Now that we have assessed your current natural search ranking, identified keyword opportunities, optimized around your keyword and begun a link building campaign, we monitor and continue to improve your SEO ranking. We setup a ranking dashboard, experiment with new keywords, maintain on-page optimization, maintain a focus on external link building and continue to explorer new keywords or create new pages targeting different keyword families.


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